STARTING SOON! NEW PROGRAM IN THE CLUB
Business Guided Group
Struggling with growing your business, or are you planning to create yours in 2025?
I've opened a hands-on program where we don’t just talk about business concepts—we practice them live. You’ll get to work through real-life scenarios with live training sessions, assignments, and feedback to help you apply what you learn directly to your business.
Receive live coaching, further resources, assignments and video reviews to successfully launch your business or grow the one you already have.
This guided group starts December 19!
Food photographers and food bloggers
TURN THE IDEAS IN YOUR HEAD INTO BREATH-TAKING IMAGES AND YOUR PASSION INTO A THRIVING PHOTOGRAPHY BUSINESS
skip years of trial and error in mastering your skills and copying others when trying to build your business
Get access to everything you need to become a professional food photographer from zero: step-by-step strategy to grow your skills and business, live support & coaching, access to a thriving & interactive community of other professionals.
You don’t have to sacrifice your health to keep a job that you hate; or give up your desire for a professional career to stay home with your family or to follow your husband to another country.
There are ways you can fully enjoy your life while building a career that you love & that is flexible enough to work with your life.
There are ways you can fully enjoy your life while building career that you love & that adapts to your situation.
I have a secret to share with you...
'talent' has nothing to do with success in food photography!
YOU CAN develop your skills & photography career in just these 3 steps (even if you're starting from zero):
step 1
Grow your photography skills
step 2
Create visibility - an online presence
step 3
Start & grow your business further
Dive into the essentials: Understand your camera and work with natural light to bring your images to life. Practice and experiment with different styles and moods, drawing inspiration from your favorite photographers.
This journey isn't just about skill development; it's about discovering your passion and defining your specialisation. Ask yourself, which types of client truly resonate with your lifestyle? This initial exploration is a crucial step towards crafting your unique path in food photography.
Identify the ideal brands you want to work with and master the art of crafting a standout portfolio.
As you build your presence in the market, be intentional about brands you contact, pitching tactics, and your brand presentation.
This approach will make you an attractive prospect to your chosen brands. This phase can take too long without a clear strategy, but with the right guidance, you'll navigate it swiftly and successfully.
Develop the systems and processes to be more efficient, and create services or products that allow you to work remotely.
Focus on improving project management and communication with your clients. As a business owner, evolve your internal processes that will allow you to scale and diversify your business, setting the stage for sustainable growth and success.
Create long-term relationship with your clients and keep them working with you no matter where you live.
SUCCESS IF NOT RESERVED TO ONLY THOSE WITH A GREAT TALENT
develop your photography career from zero in just these 3 steps:
step 1
Grow your photography skills
Dive into the essentials: Understand your camera and work with natural light to bring your images to life. Practice and experiment with different styles and moods, drawing inspiration from your favorite photographers.
This journey isn't just about skill development; it's about discovering your passion and defining your specialisation. Ask yourself, which brands or food styles truly resonate with your lifestyle? This initial exploration is a crucial step towards crafting your unique path in food photography.
step 2
Create visibility - an online presence
Identify the ideal brands you want to collaborate with and master the art of crafting a standout portfolio.
As you build your presence in the market, be intentional about brands you contact, pitching tactics, and your brand presentation.
This approach will make you an attractive prospect to your chosen brands. Remember, this phase can be take too long without a clear strategy, but with the right guidance, you'll navigate it swiftly and successfully.
step 3
Start & grow your business
Keep improving the client experience, develop your process to be more efficient, and create services or products that allow you to work remotely.
Focus on improving project management and communication with your clients. As a business owner, evolve your internal processes that will allow you to scale and diversify your business, setting the stage for sustainable growth and success.
This way, you have your clients working with you for a long term and continue working with you no matter where you live.
Aspire to Make Food Photography Your Full-Time Career,
but, you feel stuck and overwhelmed?
We all start from zero. We fall in love with food photography and discover that we can earn from our passion.
But the road to making it a living is not an easy one. It requires time and consistent effort.
There are many ways how you can make this happen - you just need to find your own and unique path. Is it food styling? Product Photography? Videography? Focusing on your local market? Working with international brands?
Investing your precious time building something that you doesn't align with YOU is a waste of time.
You might feel you've tried everything to develop your photography skills and find clients, but you still haven't gotten your business started.
Or, you spend hours browsing free content on YouTube and the internet, trying to replicate what others do without success?
Free resources don't answer all your questions and make you overwhelmed
Like me and many others, you may have begun your journey learning from free tutorials on YouTube, Instagram reels, and various online content, even subscribing to newsletters and absorbing advice from successful photographers.
But let's face it: this process can be overwhelming and time-consuming.
You don't have that time to waste; you want a quick solution. Moreover, every photographer's journey is unique, and each market operates differently. It's time to tailor your learning to fit your specific needs and goals.
Replicating other's strategies doesn't always translate to your market. You don't see the results
Whether in the USA, Europe, or Asia, each market has its distinct characteristics - from legislation to client preferences, mentalities, and pricing.
What works in one region may not bring the same results in another. Blindly copying strategies from different markets can backfire, possibly scaring your clients away and wasting your precious time.
Success lies in studying your specific market, understanding its unique dynamics, and adapting accordingly.
Courses and costly 1-on-1 support lack long-term engagement
While courses can be helpful, they often lack ongoing support once they end. Similarly, 1-on-1 mentoring can be very expensive and may not always provide the answers you seek.
Long-term, accessible support is crucial, if you really want to transform your life. That's where our program differs.
I know how important is to have a mentor at the beginning of your journey - it can completely change the game!
You can gain hours of live access to me for a small fee, asking me anything and knowing that I'll share all my knowledge and secrets with you, ensuring continuous support and guidance.
I grew my photography business in less than 3 years,
as a foreigner in Italy, without any contacts in the industry or even previous experience in photography. I get asked how I did it so quickly, but the truth is that I got stuck for a long time and made many mistakes, as I tried to figure things out on my own.
I've built my business for simple reasons: my previous 9-5 job didn't fulfill me, I didn't want to sacrifice my relationship because of taking a new job in another city, and I didn't want to stop & start my career again when following my partner abroad in the future.
I developed the process that helped me build my business and now guides my members to build theirs. From zero skills & knowledge.
Success doesn’t happen overnight, but with consistent, small steps and the right strategy, you can achieve it faster than you might imagine!
I grew my photography business in less 3 years,
as a foreigner in Italy, without any contacts in the industry or even previous experience in photography. I get asked how I did it so quickly, but the truth is that I got stuck for a long time, made many mistakes, and tried to figure things out.
I've built my business for simple reasons: my previous 9-5 job didn't fulfill me, I didn't want to sacrifice my relationship because of taking a new job in another city, and I didn't want to stop & start my career again when following my partner abroad in the future.
I developed the process that helped me build my business and now guides my members to build theirs. From zero skills & knowledge.
Success doesn’t happen overnight, but with consistent, small steps and the right strategy, you can achieve it faster than you might imagine!
I started learning about food photography in 2018. I felt stuck and not worth working with clients until 2020. I attended various courses, but none offered live support or covered the area I needed. It took me years to grow my photography skills and start my business simply because I didn't have a clear idea of how to put myself out there.
Initially, I struggled with my confidence, didn't believe in myself, and waited 2 years to approach clients.
I remember being scared of working with clients; I didn't feel like a professional. What if my clients don't like what I create?! What if something goes wrong during the photoshoot?! I was stuck because I didn't know how to solve the challenges I might have faced during the project.
It took me a few years, but I finally discovered a system that worked!
I learned into my eight years of experience managing business systems for my previous employer and developed systems and processes to run the administrative side of the business so I could focus on the fun parts of food photography while working with clients from different parts of the world.
And that's when everything changed...
I know this is something you feel too. And it's totally normal to feel this way. Together, in my Club we will dive deep into this and we will uncover the truth about building your skills & working with clients.
I share all I've learned by working with clients in Italy, Europe, and USA; by working on small to large projects. I know the market, difficulties it presents and what it requires to succeed.
I will help you build the skills you need as a professional photographer. I will guide you in identifying your ideal clients, how to find them and impress them with a stunning, breath-taking portfolio.
I will help you build the strategy & process you will fall in love with and enjoy fully.
I will coach & help you, as I help my current members - to build thriving business way faster than it took me!
Susi from @susigastrostudio
My members and I worked the way up from scratch - step by step - learning and growing food photography skills and starting & running our food photography businesses.
Susi from @gastrostudio
"Members’ Club helped me in two areas: 1.) confidence: the constant feedback from Lucia and the members, the motivation to produce consistency. 2.) Community: the fantastic feeling of belonging and sharing the same passion."
Monika from @foodtography.with.monique
"The Members Club is my community and my “confidence” place. I was afraid of trying to Tether until Lucia has created a detailed guide and videos. I had a very clear direction from the Club on how to start pitching the clients and how to get that “dream” photography project. I really don’t think I would of done it without the resources in the Club and having Lucia as my mentor. There is always an answer in the Members Club about anything related to Food photography and it’s business."
Anna from @nannls.food
"The welcoming was very great and also the live call I had with Lucia was perfect to understand everything. Thanks to Lucia, I started to move forward, book more clients and my business is evolving now."
Tatiana from @casadelavida.nl
"The Club helped me: 1. growing confidence in myself: Trusting more in my photography vision, daring to be bold, taking my photography skills to another level, and being myself. 2. Evolving: building my company, pitching for new clients, finding my inner voice, and the feedback from Lucia and the community."
"
My members and I worked the way up from scratch - step by step - learning and growing food photography skills and starting & running our food photography businesses from scratch...
Susi from @gastrostudio
"Members’ Club helped me in two areas: 1.) confidence: the constant feedback from Lucia and the members, the motivation to produce consistency. 2.) Community: the fantastic feeling of belonging and sharing the same passion."
Monika from @foodtography.with.monique
"The Members Club is my community and my “confidence” place. I was afraid of trying to Tether until Lucia has created a detailed guide and videos. I had a very clear direction from the Club on how to start pitching the clients and how to get that “dream” photography project. I really don’t think I would of done it without the resources in the Club and having Lucia as my mentor. There is always an answer in the Members Club about anything related to Food photography and it’s business."
Anna from @nannls.food
"The welcoming was very great and also the live call I had with Lucia was perfect to understand everything. Thanks to Lucia, I started to move forward, book more clients and my business is evolving now."
Tatiana from @casadelavida.nl
"The Club helped me: 1. growing confidence in myself: Trusting more in my photography vision, daring to be bold, taking my photography skills to another level, and being myself. 2. Evolving: building my company, pitching for new clients, finding my inner voice, and the feedback from Lucia and the community."
And, you can do it too!
And, you can do it too!
And, you can do it too!
And, you can do it too!
Introducing
Members' Club
Skip years of trying to grow your skills & business - become our member and get access to everything you need in one place: resources about photography, business, or marketing, strategies to grow your business, live support & coaching, access to other professionals, and community to share your wins and struggles!
only 42€ / month
Become our member
(includes access to all live trainings too)
Get access to my coaching program and valuable resources, live support that will help you build your skills & get clarity about strategies to create a successful and thriving photography business.
What members think about our Club
It only takes 4 steps to go from passion to being full-time
Build your photography skills, develop a killer portfolio, start working with brands you love, and develop your photography career further.
Inside our signature coaching program:
01
Build your skills
02
Build your online presence
It only takes 4 steps to go from passion to being full-time
Build your photography skills, develop a killer portfolio, start working with brands you love, and develop your photography career further.
Inside our signature coaching program:
01
Build your skills
02
Build your online presence
03
Build your business
03
Build your business
04
Diversify your business
Look at what else is included:
Coaching
Live coaching is happening regularly every month - interactive calls with Lucia and her members
Community
Our community is supportive, sharing, interactive, and inspiring. Ask your questions, share your experience, and interact with me and other members on our live calls or in our private Members' Club forum.
Live access to experts
This is a unique opportunity for you to get in touch and learn from other professional food photographers or industry experts! Our Club is a unique place where you get live access to others and learn about their story.
Coaching
Live coaching is happening regularly every month - interactive calls with Lucia and her members
Community
Our community is supportive, sharing, interactive, and inspiring. Ask your questions, share your experience, and interact with me and other members on our live calls or in our private Members' Club forum.
Live access to experts
This is a unique opportunity for you to get in touch and learn from other professional food photographers or industry experts! Our Club is a unique place where you get live access to others and learn about their story.
Our members asked and got it
2024 theme is videography
Videography has become our main topic for the year. Our regular masterclasses will teach you how to create videos confidently from the beginning till the end. Including lighting techniques, creating different moods, composition, or video editing.
Recipe Videos
Product Videos
And,
our new courses in 2024 will be:
Video Editing (Premiere Pro & other free softwares)
Food Product Photography
Capture One
& Food Styling
Our members asked and got it
More Case Studies in 2025
During 2025, we will have more Case Study trainings about photography projects. How-to from the beginning of the first client email until the delivery of the images or videos. The case studies are extremely valuable, providing you with the behind the scenes of projects, processes and how to successfully manage your clients.
Editorial shoots
Commercial shoots
This is like joining a high ticket group coaching program
Or hiring a 1-1 coach to help you with your photography & business while paying just a fraction of the actual cost
Plus, a lot of extra tools and templates
Included in our Resource Library
Pricing template calculator & budget
Create a budget forecast, use the template to record your business & personal expenses, calculate your taxes, create your day rates, and project quotations.
Composition overlays
PNG and jpg composition overlays for tethering or editing, helping you create the perfect composition every time!
Client & Personal Photoshoot checklist
PDF, Notion & Trello Checklist to help you execute your photoshoots as a PRO!
Shotlist template
A Google sheet Shotlist template you can use for managing large clients' projects. Perfect for cookbooks, catalogs, hotel, or restaurant shoots!
Invoice template
Invoice template in Google Sheets you can use for creating invoices for your clients
Free work agreement
Google Doc template for free collaborations with brands
Photography contract template
Google Doc Contract template for brand collaborations
Pitch presentation
Canva template for preparing strategic presentation you send when pitching new brands
Sales Pipeline & Daily Tracking
Google Sheet template for recording information about brand opportunities, their value, and timing, as well as a template for your daily & weekly client activities tracking
Welcome guide presentation
Use the Canva template to prepare your welcome presentations for clients. The #1 must-have tool to make a stunning client first impression!
quotation presentation
Canva template for preparing quotation presentation. With this tool, you will never need to write your prices in your email text anymore, but your workflow will get a highly professional look.
tools, equipment & props list
List of tools, equipment, props, and backdrops for food photography
SEO portfolio checklist
Notion checklist to help you create a SEO-friendly portfolio
Client ideas generator tool
Google Sheet to help you generate endless ideas for what type of brands you can contact
38 business email templates
Google Doc templates for professional email communication with your clients
Become our member
(includes access to all live trainings too)
A Business Guided Coaching Group!
December 2024 - February 2025
This program will teach you how you run your photography business by simplifying processes and building confidence. You’ll learn to organize contracts, invoices, and tasks, master pitching and negotiation through live practice, and create professional mood boards and quotations tailored to clients. With clear workflows, practical tools, and personalized feedback, you’ll feel ready to attract clients, manage projects, and execute shoots like a pro.
... sounds good?
1. Business Foundations & pitching
- Essential documents, contracts, and legal requirements.
- Managing business accounts, invoices, and liability insurance.
- Tools and strategies for tracking clients and tasks.
- Simple planning systems using free apps to stay organized
2. Negotiation Skills
- How to prepare and ask the right questions.
- Introducing yourself with confidence when talking to clients,
- Client negotiation practice
3. creating quotations
- How to create quotations that align with client needs and project scope
4. Mood Boards & Project Planning
- Step-by-step guide to creating mood boards for various shoots (on-location, studio, etc.).
- Choosing the right software and understanding how to read and interpret paid project mood boards.
5. Executing the Shoot
- Planning the next steps after finalizing the mood board.
- Developing a personal workflow for seamless execution.
- Templates for post-shoot emails and client communication.
Extra, that you get in this group:
- Practical assignments and templates tailored to real-world scenarios.
- Personalized feedback on pitches, quotations, mood boards, and commercial images.
- Access to the entire Members' Club to dive into additional resources to deepen your knowledge in all business areas
If this is something you would love, I introduced this new guided group for beginner business owners inside my Members' Club. During 5 live coaching calls, we will cover everything you need to help you build your business from scratch. I will be showing you practical examples and my work, so that you can gain a strong understanding at the beginning of your career.
This way, you avoid all the mistakes you usually do as a beginner business owner, and 100x speed up your journey.
What our Members Say
FAQ
A: This program is designed for beginner & advanced food photographers seeking to improve their photography skills & establish their businesses, as well full-time photographers who are already established on the market but want to diversify & grow their businesses, as well as be part of an interactive community, where they can share experiences and learn from others.
A: Yes, this program is designed to take you from beginner to professional photographer. Even if you are start from scratch, our step-by-step coaching program, ROADMAP TO SUCCESS, will guide you through the process.
Once you become a member, you will get access to the roadmap. You will identify the current phase that applies to you, which I suppose is the first one - building your photography skills. This phase will show you specific steps you need to go through, to make sure you got all the skills you need before you progress to the next phase.
This makes the learning enjoyable, because, no more guessing what else to learn, the roadmap will shows you specific resources at the right time!
A: The primary goal of this program is to help you skip years of trying to grow your skills & business and provide you with everything you need in one place: resources about photography, business or marketing, different strategies to grow your business, live support & coaching, access to other professionals, and more.
A: As our member, you will get guidance on your entire journey of becoming a professional food photographer and growing & scaling your business more. You will get personal & regular help with approaching your daily tasks, clients, and projects. Our live calls are designed to cover everything you need to succeed.
Plus, our Club's challenges provide you with personalized private video feedback to support you further. You get access to the entire Club's library of resources & live training & access to another program: FOODlight HUB - a resource hub for food bloggers & food photographers. All this for only 42€/month.
A: This depends on what you want to improve & what you look for in our Members' Club. The time you need to dedicate can vary depending on your current knowledge and skills. However, like any worthwhile investment, the more time you dedicate to learning and implementing my teaching strategies, the more value you get from this program.
A: The members' Club has tons of resources inside. I've been running the Members' Club for 3 years now, and new resources are added to the Club every month. Every resource is carefully thought-through and designed to provide you with knowledge in every area of photography & business - composition, lighting, editing or retouching, client experience, running projects, and growing & scaling the business.
Our resources will accompany you for your entire lifetime of being a food photographer & business owner.
When you access our Members' Club, you will enter directly into the Roadmap To Success - my coaching program. The program is divided into phases & more detailed steps. This way, you move step by step - learning from the resources the program shows you, so you won't get overwhelmed by other courses that are not necessary to you right now.
A: There are lots of opportunities to get personal support: we have 4 themed live calls every month, where we can review your images & give you feedback, edit & retouch your images, and ask any questions about clients, projects, or portfolios. We usually have 10-20 members participating live and the call lasts from 1,5 to 2 hours. During this time, you can ask questions or interact with other members and hear about their experiences.
If you can't join live but have questions to ask, you can submit your questions before & watch the replay. Additionally, both - image & portfolio feedback are in the form of prerecorded video, too. And we also run our challenges, where you receive private video feedback on your assignment.
A: The main topic for the 2024 is videography. You can expect regular masterclasses, showing you the entire process of creating videos from A to Z, including editing in Premiere Pro. We will also have 4 courses delivered each quarter: Video Editing (In Premiere Pro and other free software), Product Photography, Editing in Capture One, and Food Styling. Additionally, live classes will be added on demand.
A: The price while you are our active member will always remain the same for you. Once you register, you will enjoy the same price for the lifetime of your membership. If you leave and join our Club in the future, I can not guarantee the same price. The new fee will depend on the future actual fee, which can eventually increase by adding new resources to our Members' Club.
A: Yes, you can cancel your membership at any time. I believe in providing value and if you feel the program is not for you at any point, you have the freedom to cancel by yourself - from your account page. After cancelling your membership, you will stop having access to our content.
FAQ
A: This program is designed for beginner & advanced food photographers seeking to improve their photography skills & establish their businesses, as well full-time photographers who are already established on the market but want to diversify & grow their businesses, as well as be part of an interactive community, where they can share experiences and learn from others.
A: The primary goal of this program is to help you skip years of trying to grow your skills & business and provide you with everything you need in one place: resources about photography, business or marketing, different strategies to grow your business, live support & coaching, access to other professionals, and more.
A: Yes, this program is designed to take you from beginner to professional photographer. Even if you are start from scratch, our step-by-step coaching program, ROADMAP TO SUCCESS, will guide you through the process.
A: As our member, you will get guidance on your entire journey of becoming a professional food photographer and growing & scaling your business more. You will get personal & regular help with approaching your daily tasks, clients, and projects. Our live calls are designed to cover everything you need to succeed.
Plus, our Club's challenges provide you with personalized private video feedback to support you further. You get access to the entire Club's library of resources & live training & access to another program: FOODlight HUB - a resource hub for food bloggers & food photographers. All this for only 42€/month.
A: This depends on what you want to improve & what you look for in our Members' Club. The time you need to dedicate can vary depending on your current knowledge and skills. However, like any worthwhile investment, the more time you dedicate to learning and implementing my teaching strategies, the more value you get from this program.
A: The members' Club has tons of resources inside. I've been running the Members' Club for 3 years now, and new resources are added to the Club every month. Every resource is carefully thought-through and designed to provide you with knowledge in every area of photography & business - composition, lighting, editing or retouching, client experience, running projects, and growing & scaling the business.
Our resources will accompany you for your entire lifetime of being a food photographer & business owner.
When you access our Members' Club, you will enter directly into the Roadmap To Success - my coaching program. The program is divided into phases & more detailed steps. This way, you move step by step - learning from the resources the program shows you, so you won't get overwhelmed by other courses that are not necessary to you right now.
A: There are lots of opportunities to get personal support: we have 4 themed live calls every month, where we can review your images & give you feedback, edit & retouch your images, and ask any questions about clients, projects, or portfolios. We usually have 10-20 members participating live and the call lasts from 1,5 to 2 hours. During this time, you can ask questions or interact with other members and hear about their experiences.
If you can't join live but have questions to ask, you can submit your questions before & watch the replay. Additionally, both - image & portfolio feedback are in the form of prerecorded video, too. And we also run our challenges, where you receive private video feedback on your assignment.
A: The main topic for the 2024 is videography. You can expect regular masterclasses, showing you the entire process of creating videos from A to Z, including editing in Premiere Pro. We will also have 4 courses delivered each quarter: Video Editing (In Premiere Pro and other free software), Product Photography, Editing in Capture One, and Food Styling. Additionally, live classes will be added on demand.
A: The price while you are our active member will always remain the same for you. Once you register, you will enjoy the same price for the lifetime of your membership. If you leave and join our Club in the future, I can not guarantee the same price. The new fee will depend on the future actual fee, which can eventually increase by adding new resources to our Members' Club.
A: Yes, you can cancel your membership at any time. I believe in providing value and if you feel the program is not for you at any point, you have the freedom to cancel by yourself - from your account page. After cancelling your membership, you will stop having access to our content.
Join All-Inclusive Online Coaching Program And The Most Interactive Learning Community
The ultimate online coaching program you need and the most interactive learning community! Our all-inclusive program offers comprehensive guidance, personalized support, and an amazing community of food photographers from all over the world. Take your skills to the next level, engage in meaningful discussions, and receive expert advice from industry professionals.
Monthly Membership
€
42/month
Pay small fee each month. Cancel anytime.
Business guided group is included in the membership
Yearly Membership
€
420/year
*save 84€
Pay for the year. Cancel anytime.
Business Guided group is included in the membership
Do you have any questions?
Email me at lucia@foodlight.io or get in touch via Instagram at @foodlight.io
© 2024 FOODlight.io | Previously as Healthy Goodies by Lucia | PRIVACY POLICY | TERMS & CONDITIONS
THIS SITE IS NOT A PART OF THE FACEBOOK™ WEBSITE OR FACEBOOK™ INC. ADDITIONALLY, THIS SITE IS NOT ENDORSED BY FACEBOOK™ IN ANY WAY. FACEBOOK™ IS A TRADEMARK OF FACEBOOK™, INC.