Food photographers and food bloggers
TURN THE IDEAS IN YOUR HEAD INTO BREATH-TAKING IMAGES & VIDEOS AND YOUR PASSION INTO A THRIVING PHOTOGRAPHY BUSINESS
skip years of trial and error in mastering your skills OR trying to WORK WITH EVERY client BY CHARGING LOW FEES ...
Get access to everything you need to become a respected professional food photographer: practical case study trainings, step-by-step strategy to grow your skills and business, live support & coaching, access to a thriving & interactive community of other professionals.
*Now featuring monthly live filmmaking classes and expert-led real-life case study trainings! *Scroll down to see the a few minutes of our live class! Don't miss the enrollment - the door will open briefly from 20-23 January.
You don’t have to sacrifice your health to keep a job that you hate;
or give up your desire for a professional career to stay home with your family or to follow your husband to another country.
There are ways you can fully enjoy your life while building a career that you love & that is flexible enough to work with your life.
You can have it all.
There are ways you can fully enjoy your life while building career that you love & that adapts to your situation.
You can have it all.
I have a secret to share with you...
'talent' has nothing to do with success in food photography.
YOU CAN develop your photography career in just these 3 steps
(even if you are starting from zero):
step 1
Grow your photography skills
step 2
Create visibility - an online presence
step 3
Start & grow your business further
The first step to building a successful food photography career is mastering the basics. Learn to work with your camera and natural light to create stunning images. Experiment with styles and moods, draw inspiration from your favorite photographers, and start defining your unique specialization.
The second step is figuring out which brands you’d love to work with and creating a portfolio that stands out. When you’re clear on who to contact and how to pitch yourself, you’ll start attracting the right clients and building your dream career.
The next step is building systems that make your work more efficient and allow you to work with brands from your home. Focus on improving project management and communication to keep clients coming back, no matter where you are.
I HAVE A SECRET TO SHARE WITH YOU...
'TALENT' HAS NOTHING TO DO WITH SUCCESS IN FOOD PHOTOGRAPHY.
You can develop your photography career from zero in just these 3 steps:
step 1
Grow your photography skills
The first step to building a successful food photography career is mastering the basics. Learn to work with your camera and natural light to create stunning images. Experiment with styles and moods, draw inspiration from your favorite photographers, and start defining your unique specialization. This foundational journey sets the stage for discovering your passion and aligning with clients who fit your lifestyle.
s
Create visibility - an online presence
The second step is figuring out which brands you’d love to work with and creating a portfolio that stands out. When you’re clear on who to contact and how to pitch yourself, you’ll start attracting the right clients and building your dream career.
step 3
Start & grow your business
The next step is building systems that make your work more efficient and allow you to work remotely. Focus on improving project management and communication to keep clients coming back, no matter where you are. By refining your processes, you’ll set yourself up to scale, diversify, and create a business that grows sustainably.
Aspire to Make Food Photography Your Full-Time Career,
but, you feel stuck and overwhelmed? 
We all start from zero. We fall in love with food photography and discover that we can earn from our passion.
But the road to making it a living is not an easy one. It requires time and consistent effort.
There are many ways how you can make this happen - you just need to find your own and unique path. Is it food styling? Product Photography? Videography? Focusing on your local market? Working with international brands?
At some point, you might copy what other established photographers do. But trying to build something that you doesn't align with YOU is a waste of time.
You might feel you've tried everything to develop your photography skills and find clients, but you still haven't gotten your business started.
Or, you spend hours browsing free content on YouTube and the internet, trying to replicate what others do without success?
Free resources don't answer all your questions and make you overwhelmed
Like me and many others, you may have begun your journey learning from free tutorials on YouTube, Instagram reels, and various online content, even subscribing to newsletters and absorbing advice from successful photographers.
But let's face it: this process can be overwhelming and time-consuming.
You don't have that time to waste; you need solution that works. Moreover, every photographer's journey is unique, and each market operates differently.
Replicating other's strategies doesn't always translate to your market. You don't see the results
Whether in the USA, Europe, or Asia, each market has its distinct characteristics - from legislation to client preferences, mentalities, and pricing.
What works in one region may not bring the same results in another. Blindly copying strategies from different markets can backfire, possibly scaring your clients away and wasting your precious time.
Courses and costly 1-on-1 support lack long-term engagement
While courses can be helpful, they often lack ongoing support once they end. Similarly, 1-on-1 mentoring can be very expensive and may not always provide the answers you seek.
Long-term, accessible support is crucial, if you really want to transform your life. That's where our program differs.
I know how important is to have a mentor at the beginning of your journey - it can completely change the game!
I grew my photography business in less than 3 years,
as a foreigner in Italy, without any contacts in the industry or even previous experience in photography. I get asked how I did it so quickly, but the truth is that I got stuck for a long time and made many mistakes, as I tried to figure things out on my own.
I've built my business for simple reasons: my previous 9-5 job didn't fulfill me, I didn't want to sacrifice my relationship because of taking a new job in another city, and I didn't want to stop & start my career again when following my partner abroad in the future.
I developed the process that helped me build my business and now guides my members to build theirs. From zero skills & knowledge.
Success doesn’t happen overnight, but with consistent, small steps and the right strategy, you can achieve it faster than you might imagine!
I grew my photography business in less 3 years,
as a foreigner in Italy, without any contacts in the industry or even previous experience in photography. I get asked how I did it so quickly, but the truth is that I got stuck for a long time, made many mistakes, and tried to figure things out.
I've built my business for simple reasons: my previous 9-5 job didn't fulfill me, I didn't want to sacrifice my relationship because of taking a new job in another city, and I didn't want to stop & start my career again when following my partner abroad in the future.
I developed the process that helped me build my business and now guides my members to build theirs. From zero skills & knowledge.
Success doesn’t happen overnight, but with consistent, small steps and the right strategy, you can achieve it faster than you might imagine!
I started learning about food photography in 2018. I felt stuck and not worth working with clients until 2020. I attended various courses, but none offered live support or covered the area I needed. It took me years to grow my photography skills and start my business simply because I didn't have a clear idea of how to put myself out there.
Initially, I struggled with my confidence, didn't believe in myself, and waited 2 years to approach clients.
I remember being scared of working with clients; I didn't feel like a professional. What if my clients don't like what I create?! What if something goes wrong during the photoshoot?! I was stuck because I didn't know how to solve the challenges I might have faced during the project.
It took me a few years, but I finally discovered a system that worked!
I learned into my eight years of experience managing business systems for my previous employer and developed systems and processes to run the administrative side of the business so I could focus on the fun parts of food photography while working with clients from different parts of the world.
And that's when everything changed...
I know this is something you feel too. And it's totally normal to feel this way. Together, in my Club we will dive deep into this and we will uncover the truth about building your skills & working with clients.
I share all I've learned by working with clients in Italy, Europe, and USA; by working on small to large projects. I know the market, difficulties it presents and what it requires to succeed.
I will help you build the skills you need as a professional photographer. I will guide you in identifying your ideal clients, how to find them and impress them with a stunning, breath-taking portfolio.
I will help you build the strategy & process you will fall in love with and enjoy fully.
I will coach & help you, as I help my current members - to build thriving business way faster than it took me!
Susi from @susigastrostudio
My members and I worked the way up from scratch - step by step - learning and growing food photography skills and starting & running our food photography businesses.
Susi from @gastrostudio
"Members’ Club helped me in two areas: 1.) confidence: the constant feedback from Lucia and the members, the motivation to produce consistency. 2.) Community: the fantastic feeling of belonging and sharing the same passion."
Monika from @foodtography.with.monique
"The Members Club is my community and my “confidence” place. I was afraid of trying to Tether until Lucia has created a detailed guide and videos. I had a very clear direction from the Club on how to start pitching the clients and how to get that “dream” photography project. I really don’t think I would of done it without the resources in the Club and having Lucia as my mentor. There is always an answer in the Members Club about anything related to Food photography and it’s business."
Anna from @nannls.food
"The welcoming was very great and also the live call I had with Lucia was perfect to understand everything. Thanks to Lucia, I started to move forward, book more clients and my business is evolving now."
Tatiana from @casadelavida.nl
"The Club helped me: 1. growing confidence in myself: Trusting more in my photography vision, daring to be bold, taking my photography skills to another level, and being myself. 2. Evolving: building my company, pitching for new clients, finding my inner voice, and the feedback from Lucia and the community."
"
My members and I worked the way up from scratch - step by step - learning and growing food photography skills and starting & running our food photography businesses from scratch...
Susi from @gastrostudio
"Members’ Club helped me in two areas: 1.) confidence: the constant feedback from Lucia and the members, the motivation to produce consistency. 2.) Community: the fantastic feeling of belonging and sharing the same passion."
Monika from @foodtography.with.monique
"The Members Club is my community and my “confidence” place. I was afraid of trying to Tether until Lucia has created a detailed guide and videos. I had a very clear direction from the Club on how to start pitching the clients and how to get that “dream” photography project. I really don’t think I would of done it without the resources in the Club and having Lucia as my mentor. There is always an answer in the Members Club about anything related to Food photography and it’s business."
Anna from @nannls.food
"The welcoming was very great and also the live call I had with Lucia was perfect to understand everything. Thanks to Lucia, I started to move forward, book more clients and my business is evolving now."
Tatiana from @casadelavida.nl
"The Club helped me: 1. growing confidence in myself: Trusting more in my photography vision, daring to be bold, taking my photography skills to another level, and being myself. 2. Evolving: building my company, pitching for new clients, finding my inner voice, and the feedback from Lucia and the community."
And, you can do it too!
And, you can do it too!
And, you can do it too!
And, you can do it too!
Introducing
Members' Club
Skip years of trying to grow your skills & business - become our member and get access to everything you need in one place: resources about photography, business, or marketing, strategies to grow your business, live support & coaching, access to other professionals, and community to share your wins and struggles!
only 42€ / month
Become our member
(includes access to all live trainings too)
Get access to my coaching program and valuable resources, live support that will help you build your skills & get clarity about strategies to create a successful and thriving photography business.
New in 2025!
What members think about our Club
It only takes 4 steps to go from passion to being full-time
Build your photography skills, develop a killer portfolio, start working with brands you love, and develop your photography career further.
Inside our signature coaching program:
01
Build your skills
02
Build your online presence
It only takes 3 steps to go from passion to being full-time
Build your photography skills, develop a killer portfolio, start working with brands you love, and develop your photography career further.
Inside our signature coaching program:
01
Build your skills
02
Build your online presence
03
Build your business
03
Build your business
Look at what else is included:
Coaching & feedback
Live coaching is happening regularly every month - interactive calls with Lucia and her members
Community
Our community is supportive, sharing, interactive, and inspiring. Ask your questions, share your experience, and interact with me and other members on our live calls or in our private Members' Club forum.
Expert interviews & trainings
This is a unique opportunity for you to get in touch and learn from other professional food photographers or industry experts! Our Club is a unique place where you get live access to others and learn about their story.
Coaching & feedback
Live coaching is happening regularly every month - interactive calls with Lucia and her members
Community
Our community is supportive, sharing, interactive, and inspiring. Ask your questions, share your experience, and interact with me and other members on our live calls or in our private Members' Club forum.
Live access to experts
This is a unique opportunity for you to get in touch and learn from other professional food photographers or industry experts! Our Club is a unique place where you get live access to others and learn about their story.
Our members asked and got it
Live filming classes in 2025
In 2025, we introduced live filmmaking classes, an interactive experience where I create a video live with my members on Zoom.
During these classes, you can watch me in action or even create your own video alongside me. You'll have the chance to ask questions in real-time, gain clarity, and see exactly how I bring a video concept to life.
Before each session, you’ll receive all the details you need to prepare, including a mood board to align on the creative direction. Together, we discuss the plan, and I guide you through filming every clip step-by-step.
Each month, we focus on a new product and create a unique product video together. Take a look at our previous class, where we created this product video:
Final video
Final video we did on the last live class:
Play & watch Live filming class
Live filming classes will happen every month and each time we focus on a different product. Don't miss the opportunity of learning videos with ease!
Our new teachers
Live Case studies classes by our teachers
During 2025, our Members' Club started working activelly with our past members; and Susi from @gastrostudio, as well as Linda Hermans @lindahermansphotography returned to our Club as our teachers and coaches.
Food Styling & editorial projects
Susi from @gastrostudio is a full-time food & prop stylist, working with magazines and brands in Netherlands.
Susi will share her insights and knowledge about food styling and editorial photography projects.
Live classes will happen every second month, where Susi will share the behind the scenes of her client work.
Working with a high-end, luxury hotels & restaurants
Linda from @lindahermansphotography is specilizing in working with high-end hotels and restaurants. Linda will have case study classes about photography projects for luxury hotels and restaurants.
joining our Members Club is like joining a high ticket group coaching program
Or hiring multiple coaches to help you with your photography & business while paying just a fraction of the actual cost
Plus, a lot of extra tools and templates
Included in our Resource Library
Pricing template calculator & budget
Create a budget forecast, use the template to record your business & personal expenses, calculate your taxes, create your day rates, and project quotations.
Composition overlays
PNG and jpg composition overlays for tethering or editing, helping you create the perfect composition every time!
Client & Personal Photoshoot checklist
PDF, Notion & Trello Checklist to help you execute your photoshoots as a PRO!
Shotlist template
A Google sheet Shotlist template you can use for managing large clients' projects. Perfect for cookbooks, catalogs, hotel, or restaurant shoots!
Invoice template
Invoice template in Google Sheets you can use for creating invoices for your clients
Free work agreement
Google Doc template for free collaborations with brands
Photography contract template
Google Doc Contract template for brand collaborations
Pitch presentation
Canva template for preparing strategic presentation you send when pitching new brands
Sales Pipeline & Daily Tracking
Google Sheet template for recording information about brand opportunities, their value, and timing, as well as a template for your daily & weekly client activities tracking
Welcome guide presentation
Use the Canva template to prepare your welcome presentations for clients. The #1 must-have tool to make a stunning client first impression!
quotation presentation
Canva template for preparing quotation presentation. With this tool, you will never need to write your prices in your email text anymore, but your workflow will get a highly professional look.
tools, equipment & props list
List of tools, equipment, props, and backdrops for food photography
SEO portfolio checklist
Notion checklist to help you create a SEO-friendly portfolio
Client ideas generator tool
Google Sheet to help you generate endless ideas for what type of brands you can contact
38 business email templates
Google Doc templates for professional email communication with your clients
On-location checklist
Making sure your on-location shoots will be always perfect!
Social media strategy presentation
If you offer social media services, this presentation will help you present your ideas to your clients
Event collaboration proposal
If you organize retreats, workshops, or events, this presentation will help you find sponsors!
Become our member
(includes access to all live trainings too)
What our Members Say
FAQ
A: This program is designed for beginner & advanced food photographers seeking to improve their photography skills & establish their businesses, as well full-time photographers who are already established on the market but want to diversify & grow their businesses, as well as be part of an interactive community, where they can share experiences and learn from others.
A: Yes, this program is designed to take you from beginner to professional photographer. Even if you are start from scratch, our step-by-step coaching program, ROADMAP TO SUCCESS, will guide you through the process.
Once you become a member, you will get access to the roadmap. You will identify the current phase that applies to you, which I suppose is the first one - building your photography skills. This phase will show you specific steps you need to go through, to make sure you got all the skills you need before you progress to the next phase.
This makes the learning enjoyable, because, no more guessing what else to learn, the roadmap will shows you specific resources at the right time!
A: The primary goal of this program is to help you skip years of trying to grow your skills & business and provide you with everything you need in one place: resources about photography, business or marketing, different strategies to grow your business, live support & coaching, access to other professionals, and more.
A: As our member, you will get guidance on your entire journey of becoming a professional food photographer and growing & scaling your business more. You will get personal & regular help with approaching your daily tasks, clients, and projects. Our live calls are designed to cover everything you need to succeed.
Plus, our Club's challenges provide you with personalized private video feedback to support you further. You get access to the entire Club's library of resources & live training & access to another program: FOODlight HUB - a resource hub for food bloggers & food photographers. All this for only 42€/month.
A: This depends on what you want to improve & what you look for in our Members' Club. The time you need to dedicate can vary depending on your current knowledge and skills. However, like any worthwhile investment, the more time you dedicate to learning and implementing my teaching strategies, the more value you get from this program.
A: The members' Club has tons of resources inside. I've been running the Members' Club for 3 years now, and new resources are added to the Club every month. Every resource is carefully thought-through and designed to provide you with knowledge in every area of photography & business - composition, lighting, editing or retouching, client experience, running projects, and growing & scaling the business.
Our resources will accompany you for your entire lifetime of being a food photographer & business owner.
When you access our Members' Club, you will enter directly into the Roadmap To Success - my coaching program. The program is divided into phases & more detailed steps. This way, you move step by step - learning from the resources the program shows you, so you won't get overwhelmed by other courses that are not necessary to you right now.
A: There are lots of opportunities to get personal support: we have 4 themed live calls every month, where we can review your images & give you feedback, edit & retouch your images, and ask any questions about clients, projects, or portfolios. We usually have 10-20 members participating live and the call lasts from 1,5 to 2 hours. During this time, you can ask questions or interact with other members and hear about their experiences.
If you can't join live but have questions to ask, you can submit your questions before & watch the replay. Additionally, both - image & portfolio feedback are in the form of prerecorded video, too. And we also run our challenges, where you receive private video feedback on your assignment.
A: The main topic for the 2024 is videography. You can expect regular masterclasses, showing you the entire process of creating videos from A to Z, including editing in Premiere Pro. We will also have 4 courses delivered each quarter: Video Editing (In Premiere Pro and other free software), Product Photography, Editing in Capture One, and Food Styling. Additionally, live classes will be added on demand.
A: The price while you are our active member will always remain the same for you. Once you register, you will enjoy the same price for the lifetime of your membership. If you leave and join our Club in the future, I can not guarantee the same price. The new fee will depend on the future actual fee, which can eventually increase by adding new resources to our Members' Club.
A: Yes, you can cancel your membership at any time. I believe in providing value and if you feel the program is not for you at any point, you have the freedom to cancel by yourself - from your account page. After cancelling your membership, you will stop having access to our content.
FAQ
A: This program is designed for beginner & advanced food photographers seeking to improve their photography skills & establish their businesses, as well full-time photographers who are already established on the market but want to diversify & grow their businesses, as well as be part of an interactive community, where they can share experiences and learn from others.
A: The primary goal of this program is to help you skip years of trying to grow your skills & business and provide you with everything you need in one place: resources about photography, business or marketing, different strategies to grow your business, live support & coaching, access to other professionals, and more.
A: Yes, this program is designed to take you from beginner to professional photographer. Even if you are start from scratch, our step-by-step coaching program, ROADMAP TO SUCCESS, will guide you through the process.
A: As our member, you will get guidance on your entire journey of becoming a professional food photographer and growing & scaling your business more. You will get personal & regular help with approaching your daily tasks, clients, and projects. Our live calls are designed to cover everything you need to succeed.
Plus, our Club's challenges provide you with personalized private video feedback to support you further. You get access to the entire Club's library of resources & live training & access to another program: FOODlight HUB - a resource hub for food bloggers & food photographers. All this for only 42€/month.
A: This depends on what you want to improve & what you look for in our Members' Club. The time you need to dedicate can vary depending on your current knowledge and skills. However, like any worthwhile investment, the more time you dedicate to learning and implementing my teaching strategies, the more value you get from this program.
A: The members' Club has tons of resources inside. I've been running the Members' Club for 3 years now, and new resources are added to the Club every month. Every resource is carefully thought-through and designed to provide you with knowledge in every area of photography & business - composition, lighting, editing or retouching, client experience, running projects, and growing & scaling the business.
Our resources will accompany you for your entire lifetime of being a food photographer & business owner.
When you access our Members' Club, you will enter directly into the Roadmap To Success - my coaching program. The program is divided into phases & more detailed steps. This way, you move step by step - learning from the resources the program shows you, so you won't get overwhelmed by other courses that are not necessary to you right now.
A: There are lots of opportunities to get personal support: we have 4 themed live calls every month, where we can review your images & give you feedback, edit & retouch your images, and ask any questions about clients, projects, or portfolios. We usually have 10-20 members participating live and the call lasts from 1,5 to 2 hours. During this time, you can ask questions or interact with other members and hear about their experiences.
If you can't join live but have questions to ask, you can submit your questions before & watch the replay. Additionally, both - image & portfolio feedback are in the form of prerecorded video, too. And we also run our challenges, where you receive private video feedback on your assignment.
A: The main topic for the 2024 is videography. You can expect regular masterclasses, showing you the entire process of creating videos from A to Z, including editing in Premiere Pro. We will also have 4 courses delivered each quarter: Video Editing (In Premiere Pro and other free software), Product Photography, Editing in Capture One, and Food Styling. Additionally, live classes will be added on demand.
A: The price while you are our active member will always remain the same for you. Once you register, you will enjoy the same price for the lifetime of your membership. If you leave and join our Club in the future, I can not guarantee the same price. The new fee will depend on the future actual fee, which can eventually increase by adding new resources to our Members' Club.
A: Yes, you can cancel your membership at any time. I believe in providing value and if you feel the program is not for you at any point, you have the freedom to cancel by yourself - from your account page. After cancelling your membership, you will stop having access to our content.
Join All-Inclusive Online Coaching Program And The Most Interactive Learning Community
The ultimate online coaching program you need and the most interactive learning community! Our all-inclusive program offers comprehensive guidance, personalized support, and an amazing community of food photographers from all over the world. Take your skills to the next level, engage in meaningful discussions, and receive expert advice from industry professionals.
Monthly Membership
€
42/month
Pay small fee each month. Cancel anytime.
Business & Photography Guided groups are included in the membership
Yearly Membership
€
420/year
*save 84€
Pay for the year. Cancel anytime.
Business & Photography Guided groups are included in the membership
Do you have any questions?
Email me at lucia@foodlight.io or get in touch via Instagram at @foodlight.io
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