Food photographers and food bloggers

TURN THE IDEAS IN YOUR HEAD INTO BREATH-TAKING IMAGES AND YOUR PASSION INTO A THRIVING PHOTOGRAPHY BUSINESS

skip years of trial and error in mastering your skills and copying others when trying to build your business

Get access to everything you need to become a professional food photographer from zero: step-by-step strategy to grow your skills and business, live support & coaching, access to a thriving & interactive community of other professionals.

All this in one place - Join the members' Club

You don’t have to sacrifice your health to keep a job that you hate; or give up your desire for a professional career to stay home with your family or to follow your husband to another country.

There are ways you can fully enjoy your life while building a career that you love & that is flexible enough to work with your life.

There are ways you can fully enjoy your life while building career that you love & that adapts to your situation. 

I have a secret to share with you...

'talent' has nothing to do with success in food photography!

YOU CAN develop your skills & photography career in just these 3 steps (even if you're starting from zero):

step 1

Grow your photography skills

step 2

Create visibility - an online presence

step 3

Start & grow your business  further

Dive into the essentials: Understand your camera and work with natural light to bring your images to life. Practice and experiment with different styles and moods, drawing inspiration from your favorite photographers. 

This journey isn't just about skill development; it's about discovering your passion and defining your specialisation. Ask yourself, which types of client truly resonate with your lifestyle? This initial exploration is a crucial step towards crafting your unique path in food photography.

Identify the ideal brands you want to work with and master the art of crafting a standout portfolio.

As you build your presence in the market, be intentional about brands you contact, pitching tactics, and your brand presentation.

This approach will make you an attractive prospect to your chosen brands. This phase can take too long without a clear strategy, but with the right guidance, you'll navigate it swiftly and successfully.

Develop the systems and processes to be more efficient, and create services or products that allow you to work remotely.

Focus on improving project management and communication with your clients. As a business owner, evolve your internal processes that will allow you to scale and diversify your business, setting the stage for sustainable growth and success.

Create long-term relationship with your clients and keep them working with you no matter where you live.

SUCCESS IF NOT RESERVED TO ONLY THOSE WITH A GREAT TALENT

develop your photography career from zero in just these 3 steps:

step 1

Grow your photography skills 

Dive into the essentials: Understand your camera and work with natural light to bring your images to life. Practice and experiment with different styles and moods, drawing inspiration from your favorite photographers. 

This journey isn't just about skill development; it's about discovering your passion and defining your specialisation. Ask yourself, which brands or food styles truly resonate with your lifestyle? This initial exploration is a crucial step towards crafting your unique path in food photography.

step 2

Create visibility - an online presence

Identify the ideal brands you want to collaborate with and master the art of crafting a standout portfolio.

As you build your presence in the market, be intentional about brands you contact, pitching tactics, and your brand presentation.

 This approach will make you an attractive prospect to your chosen brands. Remember, this phase can be take too long without a clear strategy, but with the right guidance, you'll navigate it swiftly and successfully.

step 3

Start & grow your business

Keep improving the client experience, develop your process to be more efficient, and create services or products that allow you to work remotely.

Focus on improving project management and communication with your clients. As a business owner, evolve your internal processes that will allow you to scale and diversify your business, setting the stage for sustainable growth and success.

This way, you have your clients working with you for a long term and continue working with you no matter where you live.

Aspire to Make Food Photography Your Full-Time Career,

but, you feel stuck and overwhelmed? 🤯

We all start from zero. We fall in love with food photography and discover that we can earn from our passion. 

But the road to making it a living is not an easy one. It requires time and consistent effort.

There are many ways how you can make this happen - you just need to find your own and unique path. Is it food styling? Product Photography? Videography? Focusing on your local market? Working with international brands?

Investing your precious time building something that you doesn't align with YOU is a waste of time.

You might feel you've tried everything to develop your photography skills and find clients, but you still haven't gotten your business started.

Or, you spend hours browsing free content on YouTube and the internet, trying to replicate what others do without success?

Free resources don't answer all your questions and make you overwhelmed

Like me and many others, you may have begun your journey learning from free tutorials on YouTube, Instagram reels, and various online content, even subscribing to newsletters and absorbing advice from successful photographers.

But let's face it: this process can be overwhelming and time-consuming. 

You don't have that time to waste; you want a quick solution. Moreover, every photographer's journey is unique, and each market operates differently. It's time to tailor your learning to fit your specific needs and goals.

Replicating other's strategies doesn't always translate to your market. You don't see the results

Whether in the USA, Europe, or Asia, each market has its distinct characteristics - from legislation to client preferences, mentalities, and pricing. 

What works in one region may not bring the same results in another. Blindly copying strategies from different markets can backfire, possibly scaring your clients away and wasting your precious time.

Success lies in studying your specific market, understanding its unique dynamics, and adapting accordingly.

Courses and costly 1-on-1 support lack long-term engagement

While courses can be helpful, they often lack ongoing support once they end. Similarly, 1-on-1 mentoring can be very expensive and may not always provide the answers you seek. 

Long-term, accessible support is crucial, if you really want to transform your life. That's where our program differs.

I know how important is to have a mentor at the beginning of your journey - it can completely change the game!

You can gain hours of live access to me for a small fee, asking me anything and knowing that I'll share all my knowledge and secrets with you, ensuring continuous support and guidance.

I grew my photography business in less than 3 years,  

as a foreigner in Italy, without any contacts in the industry or even previous experience in photography. I get asked how I did it so quickly, but the truth is that I got stuck for a long time and made many mistakes, as I tried to figure things out on my own.

I've built my business for simple reasons: my previous 9-5 job didn't fulfill me, I didn't want to sacrifice my relationship because of taking a new job in another city, and I didn't want to stop & start my career again when following my partner abroad in the future.

I developed the process that helped me build my business and now guides my members to build theirs. From zero skills & knowledge.

Success doesn’t happen overnight, but with consistent, small steps and the right strategy, you can achieve it faster than you might imagine!

I grew my photography business in less 3 years,  

as a foreigner in Italy, without any contacts in the industry or even previous experience in photography. I get asked how I did it so quickly, but the truth is that I got stuck for a long time, made many mistakes, and tried to figure things out.

I've built my business for simple reasons: my previous 9-5 job didn't fulfill me, I didn't want to sacrifice my relationship because of taking a new job in another city, and I didn't want to stop & start my career again when following my partner abroad in the future.

I developed the process that helped me build my business and now guides my members to build theirs. From zero skills & knowledge.

Success doesn’t happen overnight, but with consistent, small steps and the right strategy, you can achieve it faster than you might imagine!

I started learning about food photography in 2018. I felt stuck and not worth working with clients until 2020. I attended various courses, but none offered live support or covered the area I needed. It took me years to grow my photography skills and start my business simply because I didn't have a clear idea of how to put myself out there.

Initially, I struggled with my confidence, didn't believe in myself, and waited 2 years to approach clients. 

I remember being scared of working with clients; I didn't feel like a professional. What if my clients don't like what I create?! What if something goes wrong during the photoshoot?! I was stuck because I didn't know how to solve the challenges I might have faced during the project.

It took me a few years, but I finally discovered a system that worked!

I learned into my eight years of experience managing business systems for my previous employer and developed systems and processes to run the administrative side of the business so I could focus on the fun parts of food photography while working with clients from different parts of the world.


And that's when everything changed...

I know this is something you feel too. And it's totally normal to feel this way. Together, in my Club we will dive deep into this and we will uncover the truth about building your skills & working with clients. 

I share all I've learned by working with clients in Italy, Europe, and USA; by working on small to large projects. I know the market, difficulties it presents and what it requires to succeed.

I will help you build the skills you need as a professional photographer. I will guide you in identifying your ideal clients, how to find them and impress them with a stunning, breath-taking portfolio. 

I will help you build the strategy & process you will fall in love with and enjoy fully. 

I will coach & help you, as I help my current members - to build thriving business way faster than it took me!


Adding plants & flowers in food photography
Using plants in food & product photography


Veka from @masas_de_madre

Alice from @epicureanshots

Susi from @susigastrostudio

Consuelo from @hebe.photography

Birgit from @createaplatephotography

Join the members' Club

My members and I worked the way up from scratch - step by step - learning and growing food photography skills and starting & running our food photography businesses. 

Susi from @gastrostudio

"Members’ Club helped me in two areas: 1.) confidence: the constant feedback from Lucia and the members, the motivation to produce consistency. 2.) Community: the fantastic feeling of belonging and sharing the same passion."

Monika from @foodtography.with.monique

"The Members Club is my community and my “confidence” place. I was afraid of trying to Tether until Lucia has created a detailed guide and videos. I had a very clear direction from the Club on how to start pitching the clients and how to get that “dream” photography project. I really don’t think I would of done it without the resources in the Club and having Lucia as my mentor. There is always an answer in the Members Club about anything related to Food photography and it’s business."

Anna from @nannls.food

"The welcoming was very great and also the live call I had with Lucia was perfect to understand everything. Thanks to Lucia, I started to move forward, book more clients and my business is evolving now."

Tatiana from @casadelavida.nl

"The Club helped me: 1. growing confidence in myself: Trusting more in my photography vision, daring to be bold, taking my photography skills to another level, and being myself. 2. Evolving: building my company, pitching for new clients, finding my inner voice, and the feedback from Lucia and the community."

"

My members and I worked the way up from scratch - step by step - learning and growing food photography skills and starting & running our food photography businesses from scratch...

Susi from @gastrostudio

"Members’ Club helped me in two areas: 1.) confidence: the constant feedback from Lucia and the members, the motivation to produce consistency. 2.) Community: the fantastic feeling of belonging and sharing the same passion."

Monika from @foodtography.with.monique

"The Members Club is my community and my “confidence” place. I was afraid of trying to Tether until Lucia has created a detailed guide and videos. I had a very clear direction from the Club on how to start pitching the clients and how to get that “dream” photography project. I really don’t think I would of done it without the resources in the Club and having Lucia as my mentor. There is always an answer in the Members Club about anything related to Food photography and it’s business."

Anna from @nannls.food

"The welcoming was very great and also the live call I had with Lucia was perfect to understand everything. Thanks to Lucia, I started to move forward, book more clients and my business is evolving now."

Tatiana from @casadelavida.nl

"The Club helped me: 1. growing confidence in myself: Trusting more in my photography vision, daring to be bold, taking my photography skills to another level, and being myself. 2. Evolving: building my company, pitching for new clients, finding my inner voice, and the feedback from Lucia and the community."

And, you can do it too!

And, you can do it too!

And, you can do it too!

And, you can do it too!

Introducing

Members' Club

Skip years of trying to grow your skills & business - become our member and get access to everything you need in one place: resources about photography, business, or marketing, strategies to grow your business, live support & coaching, access to other professionals, and community to share your wins and struggles!

only 42€ / month

Become our member

(includes access to all live trainings too)

Join the members' Club

Get access to my coaching program and valuable resources, live support that will help you build your skills & get clarity about strategies to create a successful and thriving photography business.

  • Access to the ROADMAP TO SUCCESS - my signature coaching program provided exclusively inside the Members' Club
  • 25+ Courses about photography, marketing, business
  • 25+ Masterclasses - virtual workshops & behind the scenes covering composition, lighting or editing
  • 4 themed live calls every month, focusing on composition & lighting, editing & retouching, clients, portfolios and goal setting
  • Live classes - where I share behind the scenes of my client work
  • Video feedback & reviews of your images & portfolios
  • Private 1-1 video feedback on the tasks of the challenges 
  • Materials, templates and tools supporting you in improving your photography or business
  • Interactive & supportive community that you need in our FORUM or via ZOOM live calls
  • Live feedback on images and live editing & retouching of your images

What members think about our Club

It only takes 4 steps to go from passion to being full-time

Build your photography skills, develop a killer portfolio, start working with brands you love, and develop your photography career further. 

Inside our signature coaching program:  

01      

Build your skills

  • Learn the fundamentals - build a strong base of photography & manual mode
  • Learn about composition techniques that help you create beautiful eye-pleasing images
  • Learn how to work with natural or artificial light and create the mood you desire 
  • Create a beautiful collection of props and backdrops, or even learn how to paint your own backdrops!
  • Community is the key at that point; joining our live calls and interacting with Lucia & other members will boost your creativity confidence and will inspire you
  • You can also join our photography challenges and receive private video feedback from Lucia or submit your images for image feedback. This way, you get a professional evaluation of your image - you get clarity on what's working and what can be improved. 

02

Build your online presence

  • Understand what is your ideal client and where you find them
  • Create the perfect portfolio that will attract your ideal clients
  • Set your goals and work on your mindset
  • Learn how to build your Instagram and Pinterest profile and how to use social media to get more clients 
  • Establish your first collaborations with magazines, restaurants, or brands, and get the confidence to grow your business further
  • Learn how Lucia manages her client projects and replicate the same process to ensure successful collaborations with your clients.
  • Practice various client situations before they happen by joining our challenges and receiving private video feedback from Lucia

It only takes 4 steps to go from passion to being full-time

Build your photography skills, develop a killer portfolio, start working with brands you love, and develop your photography career further. 

Inside our signature coaching program:  

01

Build your skills

  • Learn the fundamentals - build a strong base of photography & manual mode
  • Learn about composition techniques that help you create beautiful eye-pleasing images
  • Learn how to work with natural or artificial light and create the mood you desire 
  • Create a beautiful collection of props and backdrops, or even learn how to paint your own backdrops!
  • Community is the key at that point; joining our live calls and interacting with Lucia & other members will boost your creativity confidence and will inspire you
  • You can also join our photography challenges and receive private video feedback from Lucia or submit your images for image feedback. This way, you get a professional evaluation of your image - you get clarity on what's working and what can be improved. 

02

Build your online presence

  • Understand what is your ideal client and where you find them
  • Create the perfect portfolio that will attract your ideal clients
  • Set your goals and work on your mindset
  • Learn how to build your Instagram and Pinterest profile and how to use social media to get more clients 
  • Establish your first collaborations with magazines, restaurants, or brands, and get the confidence to grow your business further
  • Learn how Lucia manages her client projects and replicate the same process to ensure successful collaborations with your clients.
  • Practice various client situations before they happen by joining our challenges and receiving private video feedback from Lucia

03

Build your business

  • Establish business processes that helps you be more productive and efficient
  • Become a CEO of your business - prepare your financial goal and budget forecast, understand business statistics and ratios that matter, and learn how to run your business efficiently.
  • Create a mesmerizing first-client impression by handling professional business communication via your email and client presentations
  • Create a professional brand for your business - learn from a professional graphic designer Elisa
  • Participate in live discussions about clients & portfolios, receive private feedback on your business documents or email templates by participating in our challenges
Join the club and start learning today

03

Build your business

  • Establish business processes that helps you be more productive and efficient
  • Become a CEO of your business - prepare your financial goal and budget forecast, understand business statistics and ratios that matter, and learn how to run your business efficiently.
  • Create a mesmerizing first-client impression by handling professional business communication via your email and client presentations
  • Create a professional brand for your business - learn from a professional graphic designer Elisa
  • Participate in live discussions about clients & portfolios, receive private feedback on your business documents or email templates by participating in our challenges

04

Diversify your business

  • Create new income streams in your business by diversifying & creating new services or products
  • Learn how to write & publish cookbooks, organize retreats, or work with hotels & restaurants
  • Learn the behind the scenes of commercial photography
  • Learn how to create videos for your clients
  • Create small digital products and develop a passive income for your business

Look at what else is included:

Coaching

Live coaching is happening regularly every month - interactive calls with Lucia and her members 

  • 2 live coaching calls about photography
  • 2 live coaching calls about business
  • Accountability calls
  • Live classes on demand 
  • Live calls - behind-the-scenes of Lucia's client work
  • Video portolio reviews 
  • Live or prerecorded feedback on your images
  • Personal video feedback on challenge assignments

Community

Our community is supportive, sharing, interactive, and inspiring. Ask your questions, share your experience, and interact with me and other members on our live calls or in our private Members' Club forum.

  • Sharing experiences between members
  • Ask & interact in our private forum
  • Get other's perspectives and opinions on your ideas, client projects or images
  • Stay consistent & motivated
  • Get an inside peak at what is working for others and help implement it inside your photography or business
  • Look for accountability and joint venture partners
  • Watch live coaching calls & portfolio & image reviews

Live access to experts

This is a unique opportunity for you to get in touch and learn from other professional food photographers or industry experts! Our Club is a unique place where you get live access to others and learn about their story.

  • Learn about how they started and how they grow their businesses
  • Ask them any questions during the live calls 
  • Get other's perspectives and opinions on the challenges you face
  • Stay consistent & motivated
  • Watch the replays of the live interviews anytime

Coaching

Live coaching is happening regularly every month - interactive calls with Lucia and her members 

  • 2 live coaching calls about photography
  • 2 live coaching calls about business
  • Accountability calls
  • Live classes on demand 
  • Live calls - behind-the-scenes of Lucia's client work
  • Video portolio reviews 
  • Live or prerecorded feedback on your images
  • Personal video feedback on challenge assignments

Community

Our community is supportive, sharing, interactive, and inspiring. Ask your questions, share your experience, and interact with me and other members on our live calls or in our private Members' Club forum.

  • Sharing experiences between members
  • Ask & interact in our private forum
  • Get other's perspectives and opinions on your ideas, client projects or images
  • Stay consistent & motivated
  • Get an inside peak at what is working for others and help implement it inside your photography or business
  • Look for accountability and joint venture partners
  • Watch live coaching calls & portfolio & image reviews

Live access to experts

This is a unique opportunity for you to get in touch and learn from other professional food photographers or industry experts! Our Club is a unique place where you get live access to others and learn about their story.

  • Learn about how they started and how they grow their businesses
  • Ask them any questions during the live calls 
  • Get other's perspectives and opinions on the challenges you face
  • Stay consistent & motivated
  • Watch the replays of the live interviews anytime

Our members asked and got it

2024 theme is videography

Videography has become our main topic for the year. Our regular masterclasses will teach you how to create videos confidently from the beginning till the end. Including lighting techniques, creating different moods, composition, or video editing.

Recipe Videos

Product Videos

And,

our new courses in 2024 will be:


Video Editing (Premiere Pro & other free softwares)

Food Product Photography 

Capture One 

& Food Styling

Our members asked and got it

2024 theme is videography

Videography has become our main topic for the year. Our regular masterclasses will teach you how to create videos confidently from the beginning till the end. Including lighting techniques, creating different moods, composition, or video editing.

Recipe Videos

Product Videos

And,

our new courses in 2024 will be:


Video Editing (Premiere Pro & other free softwares)

Food Product Photography 

Capture One 

& Food Styling

Join the members' Club

This is like joining a high ticket group coaching program

Or hiring a 1-1 coach to help you with your photography & business while paying just a fraction of the actual cost

Plus, a lot of extra tools and templates  

Included in our Resource Library

Pricing template calculator & budget

Create a budget forecast, use the template to record your business & personal expenses, calculate your taxes, create your day rates, and project quotations.

Composition overlays

PNG and jpg composition overlays for tethering or editing, helping you create the perfect composition every time!

Client & Personal Photoshoot checklist

PDF, Notion & Trello Checklist to help you execute your photoshoots as a PRO!

Shotlist template

A Google sheet Shotlist template you can use for managing large clients' projects. Perfect for cookbooks, catalogs, hotel, or restaurant shoots!

Invoice template

Invoice template in Google Sheets you can use for creating invoices for your clients

Free work agreement

Google Doc template for free collaborations with brands

Photography contract template

Google Doc Contract template for brand collaborations

Pitch presentation

Canva template for preparing strategic presentation you send when pitching new brands

Sales Pipeline & Daily Tracking

Google Sheet template for recording information about brand opportunities, their value, and timing, as well as a template for your daily & weekly client activities tracking

Welcome guide presentation

Use the Canva template to prepare your welcome presentations for clients. The #1 must-have tool to make a stunning client first impression!

quotation presentation

Canva template for preparing quotation presentation. With this tool, you will never need to write your prices in your email text anymore, but your workflow will get a highly professional look.

tools, equipment & props list

List of tools, equipment, props, and backdrops for food photography

SEO portfolio checklist

Notion checklist to help you create a SEO-friendly portfolio

Client ideas generator tool

Google Sheet to help you generate endless ideas for what type of brands you can contact

38 business email templates

Google Doc templates for professional email communication with your clients

Become our member

(includes access to all live trainings too)

start making a huge progress in your skills today

 A guided coaching group for beginners! 

October 7 - December 2, 2024

  • You are still learning the basics, composition, lighting and you still feel confused about so many things
  • You can't figure out why your image doesn't work and how to make your scene look natural
  • You feel overwhelmed with editing or even retouching and you don't really know what you are doing and why...
  • and you want to go from no skills to a PRO in a short time

... sounds good?

CLICK HERE & LEARN ABOUT THE CURRICULUM

  • Mindset - the right mindset for moving forward faster - 7th October 18:00
    • If I was at the beginning, what would I do to proceed further,
    • Shoot a variety of styles,
    • Replicate others work
    • Learn how to read and analyze the images,
    • Adapt the constructive self-critique,
    • Importance of mood board,
    • Overcoming mind blocks,
    • Time Management for practicing photography consistently,
    • Getting creative = getting more skilled and experienced.
  • Fundamentals - the most important aspects - 21st October 18:00
    • Distortion
    • Straight lines
    • Depth of field - how to photograph - specific examples
    • ISO and cameras - get the right exposure
    • Lenses - what lens would you use to capture this and that + a game = guess what lens would I use for some images
    • Histogram and data loss
  • Composition - making our scenes look natural & storytelling - 4th November 18:00
    • Composition guides
    • Other techniques - the most common & important ones
    • Making the food look natural
    • Product placements
    • Examples - students will read the images - what story it tells
  • Lighting - natural and artificial light - 18 November 18:00
    • Different lighting directions
    • Product lighting
    • BTS and examples of how the light in specific images
    • Choosing the artificial light - and when is the time
  • Editing & Retouching - 2 December 18:00
    • Basic principles of editing an image = tonal contrast
    • Lightroom? Capture One? Photoshop? Why and when is the time
    • Tips and tricks to use certain tools
    • Photoshop for beginners - layers and 3 tools you need
    • Composites - examples

    • If this is something you would love, I introduced this new guided group for beginners inside my Members' Club. During 5 live coaching calls, we will cover mindset, composition and lighting, editing and retouching, to support you with the fundamental areas of photography. I will be showing you practical examples and my work, so that you can gain a strong understanding of food photography right at the beginning of your career.

    This way, you avoid all the mistakes you usually do as a beginner, and 100x speed up your journey.

    Guided group is closed now - you can join the next group in january 2025! 

    What our Members Say

    FAQ

    Q: who is this program for?

    A: This program is designed for beginner & advanced food photographers seeking to improve their photography skills & establish their businesses, as well full-time photographers who are already established on the market but want to diversify & grow their businesses, as well as be part of an interactive community, where they can share experiences and learn from others.

    Q: I am completely new to food photography, will I be able to follow the program?

    A: Yes, this program is designed to take you from beginner to professional photographer. Even if you are start from scratch, our step-by-step coaching program, ROADMAP TO SUCCESS, will guide you through the process. 

    Once you become a member, you will get access to the roadmap. You will identify the current phase that applies to you, which I suppose is the first one - building your photography skills. This phase will show you specific steps you need to go through, to make sure you got all the skills you need before you progress to the next phase. 

    This makes the learning enjoyable, because, no more guessing what else to learn, the roadmap will shows you specific resources at the right time!

    Q: What is the main goal of this program?

    A: The primary goal of this program is to help you skip years of trying to grow your skills & business and provide you with everything you need in one place: resources about photography, business or marketing, different strategies to grow your business, live support & coaching, access to other professionals, and more.

    Q: what do I get when I become a member?

    A: As our member, you will get guidance on your entire journey of becoming a professional food photographer and growing & scaling your business more. You will get personal & regular help with approaching your daily tasks, clients, and projects. Our live calls are designed to cover everything you need to succeed.

    Plus, our Club's challenges provide you with personalized private video feedback to support you further. You get access to the entire Club's library of resources & live training & access to another program: FOODlight HUB - a resource hub for food bloggers & food photographers. All this for only 42€/month.

    Q: How much time do I need to dedicate to this program?

    A: This depends on what you want to improve & what you look for in our Members' Club. The time you need to dedicate can vary depending on your current knowledge and skills. However, like any worthwhile investment, the more time you dedicate to learning and implementing my teaching strategies, the more value you get from this program.

    Q: Club has many tutorials & classes, how do I know what resources are crucial for me?

    A: The members' Club has tons of resources inside. I've been running the Members' Club for 3 years now, and new resources are added to the Club every month. Every resource is carefully thought-through and designed to provide you with knowledge in every area of photography & business - composition, lighting, editing or retouching, client experience, running projects, and growing & scaling the business.
    Our resources will accompany you for your entire lifetime of being a food photographer & business owner.
    When you access our Members' Club, you will enter directly into the Roadmap To Success - my coaching program. The program is divided into phases & more detailed steps. This way, you move step by step - learning from the resources the program shows you, so you won't get overwhelmed by other courses that are not necessary to you right now.

    Q: What level of personal support wil I get?

    A: There are lots of opportunities to get personal support: we have 4 themed live calls every month, where we can review your images & give you feedback, edit & retouch your images, and ask any questions about clients, projects, or portfolios. We usually have 10-20 members participating live and the call lasts from 1,5 to 2 hours. During this time, you can ask questions or interact with other members and hear about their experiences.

    If you can't join live but have questions to ask, you can submit your questions before & watch the replay. Additionally, both - image & portfolio feedback are in the form of prerecorded video, too. And we also run our challenges, where you receive private video feedback on your assignment.

    Q: What will be the new topics discussed in 2024?

    A: The main topic for the 2024 is videography. You can expect regular masterclasses, showing you the entire process of creating videos from A to Z, including editing in Premiere Pro. We will also have 4 courses delivered each quarter: Video Editing (In Premiere Pro and other free software), Product Photography, Editing in Capture One, and Food Styling. Additionally, live classes will be added on demand.

    Q: will the price increase after I enroll?

    A: The price while you are our active member will always remain the same for you. Once you register, you will enjoy the same price for the lifetime of your membership. If you leave and join our Club in the future, I can not guarantee the same price. The new fee will depend on the future actual fee, which can eventually increase by adding new resources to our Members' Club.

    Q: can I cancel my membership?

    A: Yes, you can cancel your membership at any time. I believe in providing value and if you feel the program is not for you at any point, you have the freedom to cancel by yourself - from your account page. After cancelling your membership, you will stop having access to our content.

     FAQ 

    Q: who is this program for?

    A: This program is designed for beginner & advanced food photographers seeking to improve their photography skills & establish their businesses, as well full-time photographers who are already established on the market but want to diversify & grow their businesses, as well as be part of an interactive community, where they can share experiences and learn from others.

    Q: What is the main goal of this program?

    A: The primary goal of this program is to help you skip years of trying to grow your skills & business and provide you with everything you need in one place: resources about photography, business or marketing, different strategies to grow your business, live support & coaching, access to other professionals, and more.

    Q: I am completely new to food photography, will I be able to follow the program?

    A: Yes, this program is designed to take you from beginner to professional photographer. Even if you are start from scratch, our step-by-step coaching program, ROADMAP TO SUCCESS, will guide you through the process. 

    Q: what do I get when I become a member?

    A: As our member, you will get guidance on your entire journey of becoming a professional food photographer and growing & scaling your business more. You will get personal & regular help with approaching your daily tasks, clients, and projects. Our live calls are designed to cover everything you need to succeed.

    Plus, our Club's challenges provide you with personalized private video feedback to support you further. You get access to the entire Club's library of resources & live training & access to another program: FOODlight HUB - a resource hub for food bloggers & food photographers. All this for only 42€/month.

    Q: How much time do I need to dedicate to this program?

    A: This depends on what you want to improve & what you look for in our Members' Club. The time you need to dedicate can vary depending on your current knowledge and skills. However, like any worthwhile investment, the more time you dedicate to learning and implementing my teaching strategies, the more value you get from this program.

    Q: Club has many tutorials & classes, how do I know what resources are crucial for me?

    A: The members' Club has tons of resources inside. I've been running the Members' Club for 3 years now, and new resources are added to the Club every month. Every resource is carefully thought-through and designed to provide you with knowledge in every area of photography & business - composition, lighting, editing or retouching, client experience, running projects, and growing & scaling the business.
    Our resources will accompany you for your entire lifetime of being a food photographer & business owner.
    When you access our Members' Club, you will enter directly into the Roadmap To Success - my coaching program. The program is divided into phases & more detailed steps. This way, you move step by step - learning from the resources the program shows you, so you won't get overwhelmed by other courses that are not necessary to you right now.

    Q: What level of personal support wil I get?

    A: There are lots of opportunities to get personal support: we have 4 themed live calls every month, where we can review your images & give you feedback, edit & retouch your images, and ask any questions about clients, projects, or portfolios. We usually have 10-20 members participating live and the call lasts from 1,5 to 2 hours. During this time, you can ask questions or interact with other members and hear about their experiences.

    If you can't join live but have questions to ask, you can submit your questions before & watch the replay. Additionally, both - image & portfolio feedback are in the form of prerecorded video, too. And we also run our challenges, where you receive private video feedback on your assignment.

    Q: What will be the new topics discussed in 2024?

    A: The main topic for the 2024 is videography. You can expect regular masterclasses, showing you the entire process of creating videos from A to Z, including editing in Premiere Pro. We will also have 4 courses delivered each quarter: Video Editing (In Premiere Pro and other free software), Product Photography, Editing in Capture One, and Food Styling. Additionally, live classes will be added on demand.

    Q: will the price increase after I enroll?

    A: The price while you are our active member will always remain the same for you. Once you register, you will enjoy the same price for the lifetime of your membership. If you leave and join our Club in the future, I can not guarantee the same price. The new fee will depend on the future actual fee, which can eventually increase by adding new resources to our Members' Club.

    Q: can I cancel my membership?

    A: Yes, you can cancel your membership at any time. I believe in providing value and if you feel the program is not for you at any point, you have the freedom to cancel by yourself - from your account page. After cancelling your membership, you will stop having access to our content.

    Join All-Inclusive Online Coaching Program And The Most Interactive Learning Community

    The ultimate online coaching program you need and the most interactive learning community! Our all-inclusive program offers comprehensive guidance, personalized support, and an amazing community of food photographers from all over the world. Take your skills to the next level, engage in meaningful discussions, and receive expert advice from industry professionals.

    Monthly Membership

    €

    42/month

    Pay small fee each month. Cancel anytime.

    • Access to the entire Club's Library - all courses, masterclasses, and trainings - focusing on photography, marketing and business
    • Access to all live coaching calls each month
    • Access to our Community
    • Prerecorded, live & private feedback from Lucia
    • 30 days of the Guarantee Period
    • Access to the Resource Library full of templates, checklist, and more
    • Group welcome coaching call
    • Guided program for Beginners - Oct 7 - Dec 2

    Guided program for beginners is included in this fee - become our member and see you October 7!

    Become our member

    Yearly Membership

    €

    420/year

    *save 84€

    Pay for the year. Cancel anytime.

    • Access to the entire Club's Library - courses, masterclasses, and trainings - focusing on photography, marketing and business
    • Access to all live coaching calls each month
    • Access to our Community
    • Prerecorded, live & private feedback from Lucia
    • 30 days of the Guarantee Period
    • Access to the Resource Library full of templates, checklist, and more
    • Group welcome coaching call
    • Private 1-1 30 minutes Coaching session!
    • Guided program for Beginners - Oct 7 - Dec 2

    Guided program for beginners is included in this fee - become our member and see you October 7!

    Become our member

    Do you have any questions?    

    Email me at lucia@foodlight.io or get in touch via Instagram at @foodlight.io

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